In her latest track, British singer-songwriter Ama Lou graces a backdrop crafted by Murda Beatz and Frank Dukes to gift fans with “Northside.” The cut boasts a retro-contemporary sound that is matched with a stripped-down clip that channels 90s aesthetics–fits and all.
“The first look is a fit that is kind of classic,” Ama tells Vogue of the outfit choices. “It’s a North London fit. Growing up my friends dressed like that.”
Of the “Northside” shirt that she sports in the clip and on the track’s cover art, she adds: “I started screaming I was so happy. I loved how it looked, especially with the perfect lettering. I grabbed it and it became the ‘Northside shirt’ to the crew.”
Get into “Northside” below.
‘Cause I know the Northside is looking out for me
I wanted to cry but there’s nothing to make me
Going in circles, I thought that I was really finished
Get so high will I stop fucking with it